Saturday, February 22, 2020

Margaret Mitchell's life influence on her novel Gone With the Wind Research Paper

Margaret Mitchell's life influence on her novel Gone With the Wind - Research Paper Example Many of her readers know her for the fantasy love story created in her novel between Rhett and Scarlett but not many know that her actual life influences vividly show in her book. Before her success with Gone with the Wind, she used to write short stories, which were repeatedly rejected from newspaper. She had very little success with her stories and decided to give up writing for good (Cordell, 1961). She was bedridden due to her ankle problem and was reading books, and that was all she was doing while recovering from ankle injury. Her husband got tired of bringing her books from the library. Irritated by the daily routine of going to the library, picking books and then bringing them home to his wife, he finally said to her, And that struck her. She realized that probably another shot at fiction would finally get it published as a book. And then she started writing and wrote a 1037 page novel but it wasn’t named ‘Gone with the Wind’, initially, it was titled Tomorrow is Another Day based on the last sentence of the novel. Margaret Mitchell started writing  Gone with the Wind  in 1926 to kill time while recuperating from an injury that left her limping. In April 1935, an editor, Harold Latham from Macmillan, was looking for new fictional stories for publication, got to read Margaret’s draft, he instantly saw the potential in the story made up his mind that the story might possibly be the next best seller. When Latham approved that he’s interested in publishing the book, Mitchell started working on the book with another mindset. This time, she was editing her draft and edited and rewrote several parts of her story. It took her nearly six months to complete the process of checking historical references. She was most concerned with the opening chapter and in fact she rewrote it quite a few times. John Marsh, Mitchell’s husband was a copy editor by profession. He helped Margaret

Thursday, February 6, 2020

Promotional Mixes Essay Example | Topics and Well Written Essays - 500 words

Promotional Mixes - Essay Example Being a new product, it will target an audience which will be the small and medium enterprises especially those managed by either women groups or the youths. The advertisement will all be about the potential of both the youth and women and will encourage them to open different accounts with the bank. The opening of accounts will be free of charge thus the bank will be emphasizing on offering clients with great services at no cost. One of the best options for the target market will be the opening of group accounts which will offer the benefit of no operating charges. If groups save a specified amount, groups can ask for loans depending on their savings. The loans come with low interest rates and payable depending on the amount to be borrowed and methods of payment will be better than that of normal loans (Lamb, Hair & McDaniel, 2011). The other method will be personal selling in that the bank representative resort to heading to where the small and medium enterprises are located to try and persuade the audience on the new product. This will involve calling meetings to be chaired by bank agents and try to face the group members in person thus Appling the push strategy thus creating consumer demand for the new product (Banasiewicz, 2009). Also the bank will apply the use of publicity involving the association with the general public regarding the use and benefits of the new banking product. This will be in form of press releases or press conferences, event sponsorship in that the bank may sponsor youth events such as soccer tournaments thus getting the opportunity to capture the attention of the general public .The other mix will be public relation involving the interaction between the bank and the business environment. This will enable the bank to get immediate feedback to questions and inquiries as far as the new product will be concerned. The bank will treat customer responses with utmost seriousness because they reflect